#cta-mini-fe#Find out if your store is a good fit for headless commerce. This can include images and videos, none of which you have to make yourself (woohoo!). Some brands have found success by utilizing user-generated content (UGC) to give an even more complete understanding of their products by other customers. The more they understand about your product, by way of complete visual description, the less likely they are to return that product. One survey found that 22% of consumers cited the reason for their return was that the product received look different.Īlso, the rate of returns from online purchases sits at 30% or more compared with less than 10% for brick and mortar stores. The same survey found that 73% of US adults are more likely to buy after watching a video that explains the product. Product videos boost your conversion rateĪdding video to your Shopify store makes your product pages convert more shoppers into customers.Īccording to a survey conducted by Animoto, 96% of respondents find videos helpful when deciding to purchase a product online. They are as close as we can get to experiencing something for ourselves online (outside of the added dimensionality of virtual reality or even augmented reality). Video gets customers closer to the in-store experienceĮven the best product photos-with strong backgrounds, glorious natural light, and a high definition camera-are static two-dimensional views of something that lives in a real three-dimensional world. #cta-paragraph-pb#If you are still new to Shopify, learn all the ins and outs with our Ultimate Guide to Start Selling on Shopify. One survey by RetailDive found that the ability to see, touch, and feel products rank highest among the reasons consumers choose to shop in a brick-and-mortar store vs. Video marketing can help bridge the gap between real life and online. People want to experience the products they are buying. The benefits of adding videos to your Shopify store
This is evident from looking at the top-performing Shopify stores, like Allbirds and PANGAIA. #cta-visual-pb#Easily insert videos into any Shopify pageWith our simple drag and drop editor, you can add videos to any Shopify store. Nonetheless, ecommerce stores can do their best to approximate the in-store experience by using stunning photos, detailed descriptions, and amazing videos. Online shopping, unfortunately, cannot beat that. In real life, we can turn objects around in our hands, inspect their colors and textures up close, feel their weight, and imagine how they’ll fit into our homes. You no longer need to make an afternoon of it-you can simply get it done in a few minutes online.īut, the in-store shopping experience has something that the online experience does not-physicality. Technology has made it easier than ever to find exactly what you need with a few searches and clicks. Increasingly, shoppers are spending their bucks at a digital cash register instead of the real thing ( and, as a result, missing out on taking a receipt and immediately tossing it in the recycle bin).
Over the last several years, retail has moved online at a rapid pace.
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